CURE CLOTHING HOUSE was born from a generational gift passed down by my mother, Petal Joann, who taught me to sew, cut patterns, and respect fabric—from wedding dresses to men’s suits. By high school, I was already creating my own garments, learning how texture, structure, and movement shape not just clothing, but identity. In 2007, my mother and I opened our first store in Decatur, Georgia, grounding the brand in handcrafted pieces and accessories made with intention, skill, and heritage.
At its core, CURE CLOTHING HOUSE balances aesthetics and kinetics—how clothing looks and how it moves with the body. We believe being properly clothed brings harmony, peace, and confidence to one’s self-image. Every piece is designed to elevate presence, restore self-belief, and remind the wearer that true style is both seen and felt.